The statement that Europe faces massive competition with the U.S. economy and emerging markets such as the neo-capitalist China, Brazil, India or South Africa, has become painfully familiar. But what to do?
Seems clear: Europe needs to play its strength of innovative engineering and best educational standards and quickly take advantage of the cultural and social diversity of the economic awakening into the new millennium.
European cooperation must finally be more than a slogan. The pan-European nation-states must think and act. Then Europe can win back its industrial autonomy and conquer in competition with the world 's leading economic zones back ground for its intelligent products and services.
In the recent economic history of Europe there are examples of how once flourishing industries such as the textile industry or nationally established software and hardware manufacturers have been eroded by improper political intervention and protectionist measures first, a little later to disappear from the world market.
European vision and political courage
However, there is also a positive example that shows what is to be moved with bolder European vision and political courage. In 1972, the U.S. industry widebody with DcDonnell Douglas and Boeing held approximately 85 % of the world market share. The former German Defense Minister and later Bavarian Prime Minister Franz Josef Strauss was at that time with a fervent appeal to the start of today's European flagship project "Airbus Industries". The establishment of this joint venture was Europe's view of the ostrich "last chance" of Europe, to compete again in the long term with the Americans in the production of large aircraft.
Today, we are mainly in the "General Purpose Technology" ICT faced a similar situation. The U.S. giant Amazon, Apple (Note: Apple was awarded only in September 2013 to the most valuable company in the world), Facebook and Google dominate the global IT market and censor, as recently formulated media so aptly, as sheriff the world. No wonder that 80 % of the running cross-border traffic over the United States. To make matters worse politically motivated security doctrines ensure that industry players can be forced into the role of censorship machine.
Many innovative technological advances 're going out of ICT. Thus, for example has Google with its "Driverless Car" 2010, approximately 300,000 miles accident-free traveled on U.S. roads. The example shows that the ICT industry has already been conspicuous in the United States for solutions with a high potential for future market position.
For Europe, it is high time to react and set the course towards cooperation. Not only against the background of recent scandals data, but also economical makes a community effort in future technologies, especially ICT, sense. The EU Commission in Brussels is planning consequently already a European internet.
Just the information and communications industry needs a second Airbus vision, namely an autonomous European ICT industry that can create jobs and adequate education. Then complaints about lack of IT specialists in Europe and the brain drain overseas would probably do soon.
The Harmonsierung and enhanced cooperation in ICT would fall on fertile ground in many ways. Amazon has presented shows such as multi-vendor platforms look. And Google has universalized its search engines. With the establishment of a European internet the most traffic to be routed independently of infrastructure in the U.S. exclusively European nodes. These scenarios provide technology developments such as cloud computing optimal uses for productive services.
To realize integrative cloud services, the provider must concerted European, join forces. Only as a strengthening of the European ICT on a global scale will be possible.
Establishment of European values
I therefore plead for "UnitedClouds of Europe" and for the establishment of European values, norms and standards. We just need to reduce traditional ICT complexity in cloud services and therefore to focus our efforts more on business requirements rather than technology.
For conceptual basic inventory of "Clouds of United Europe" strategy matters to me the legal certainty for users of cloud services. This claim I wish to redeem levels by certified minimum standards for infrastructure, data security, data protection, operation and service. Consistent use contracts and applicable European Community law are more pieces of the puzzle for a successful cloud rollout in Europe. And of course the data management for European cloud providers in European data centers must be done. The support of all EU languages and accessibility should already be a given in Europe.
Technologically, the European cloud industry is not lagging behind. What is missing is the integration of all European cloud operators and joint efforts to form a powerful monetization and distribution of offers in Europe and in third markets. The key to the future of European ICT is "Clouds of United Europe" therefore.